Most tyre retailers stitch together a data licence, a store platform, a finder plugin and an ads tool — four vendors, four bills, none of them tyre-native. Wheels Easy is one platform across all four, built by people who run a tyre store. Here's the honest comparison.
| Wheels Easy | TecDoc | Wheel-Size | |
|---|---|---|---|
| Entry price | €299/yr | €10k+/yr [verify] | ~$800/yr/property [verify] |
| JSON API | ✓ | Enterprise | ✓ |
| MCP / agent-ready | ✓ | ✗ | ✗ |
| Validated + warrantable | ✓ | ✓ | ✓ |
| Wheels Easy | DIY build | Generic plugin | |
|---|---|---|---|
| Monthly cost | from €7.50 | dev + data | varies |
| Data included | ✓ | ✗ | maybe |
| We install (24h) | ✓ | ✗ | ✗ |
| Tyre-specific | ✓ | if you build it | rarely |
| Wheels Easy | Shopify + apps | Agency | Template | |
|---|---|---|---|---|
| Tyre-native | ✓ | add-ons | custom | ✗ |
| Fitment data included | ✓ | ✗ | ✗ | ✗ |
| Time to live | ~48h | weeks | months | days |
| Seasonal automation | ✓ | ✗ | ✗ | ✗ |
| Wheels Easy | Triple Whale / Northbeam | Optmyzr | PPC agency | |
|---|---|---|---|---|
| Typical price | pilots from €349/mo | $300–2,500/mo [verify] | $208+/mo [verify] | €1,500–3,000/mo [verify] |
| Optimises on profit (POAS) | ✓ | partial | ✗ | rarely |
| Tyre margin tiers | ✓ | ✗ | ✗ | ✗ |
| Winter/summer switch | ✓ | ✗ | ✗ | manual |
| Supplier-cost aware | ✓ | ✗ | ✗ | ✗ |
Competitor prices are public figures as of 2026-06 and may change — verify with each vendor. "[verify]" marks the most volatile.
Data, widget, store and ads from a single platform that already integrates them.
Fitment, EU labels, margin tiers and the seasonal switch are built in — not bolted on.
Fitment data from €299/yr and a finder from €7.50/mo undercut the incumbents by an order of magnitude.
We run a tyre store on this stack. When the data's wrong, we lose money before you do.
For fitment data, yes — from €299/year vs TecDoc licences typically in five figures. And it ships a JSON API and MCP server TecDoc does not.
No. Each product stands alone — start with data, a widget, a store, or the profit engine, and add the others when it makes sense.
Add just the finder widget (from €7.50/mo) or the data/API. The full store is for shops that want a new site.
Obsidian Peaks Technologies AB, Stockholm — operators who run a tyre store on this exact stack.
One tyre-native platform: data, widget, store, profit ads.
Deploy a store →Book a call