Season Switch · part of the profit platform

The changeover weeks decide your year.
Put them on autopilot.

Swedish tyre retail lives on two cliffs: the October winter rush and the April switch-back. Every year, the same frantic checklist — flip the product feed, move the ad budgets, mail the customers, reprice the stock. Season Switch runs the whole sequence automatically, timed to the law, the weather and your stock.

SEPOCTNOV DECJANFEB MARAPRMAY OCT 1 · studded OK DEC 1 · winter tyres law MAR 31 · law ends APR 15 · studded deadline winter rush — most of the year's margin switch-back rush
Studded tyres permitted (1 Oct – 15 Apr) Winter tyres required by law (1 Dec – 31 Mar) Demand rush — where the money is made

What the autopilot does — at each moment

Early October · first cold snap
Winter ramp-up
  • Product feed flips: winter SKUs enabled, summer demoted — with margin-tier labels intact
  • Ad budgets shift to winter campaigns before CPCs spike
  • "Dags för vinterdäck" lifecycle emails to last year's buyers — with their car's exact size
  • Repricing watches the market as everyone scrambles
December – March · peak season
Hold and harvest
  • Profit-fed bidding keeps spend on the SKUs that earn, not just sell
  • Stock-aware feed: sold-out sizes pause automatically — no wasted clicks
  • Studded vs friction demand balanced by region
Late March – April · switch-back
Summer changeover
  • The whole sequence runs in reverse — feeds, budgets, emails, repricing
  • Winter stock clearance priced to your real margin floor, never below
  • Hotel/changeover booking pushes to service customers

The same fortnight, two ways

Manual — every October, again
  • Someone remembers (late) to flip the Merchant Center feed
  • Budgets move after the rush has started — you buy the expensive clicks
  • Newsletter goes out when there's time… mid-November
  • Summer SKUs still eating ad spend in week 2 of the rush
  • Repricing by gut feel during the busiest weeks of the year
Season Switch — configured once
  • Feed flips on your trigger: date, temperature or first-snow forecast
  • Budgets pre-positioned days before demand spikes
  • Lifecycle emails fire per-customer with their exact fitment
  • Zero spend on out-of-season or out-of-stock SKUs
  • Margin-floored repricing runs 24/7 — rush or no rush

Legal dates: studded tyres permitted 1 Oct – 15 Apr · winter tyres (min 3 mm tread) required 1 Dec – 31 Mar during winter conditions. The demand curve doesn't wait for the law — it follows the first cold snap.

Season Switch vs the alternatives

How retailers handle the changeover today.

Season Switch Manual checklist Generic ad tools
Timed to the Swedish tyre calendar✓✗ by memory✗
Feed flip + budget shift together✓manual, sequentialbudgets only
Per-customer fitment emails✓✗✗
Margin-floored seasonal clearance✓by gut feel✗
Weather / first-snow trigger✓✗✗
Configured once, runs every season✓redone yearlypartial
Get the autopilot before the October rush.

Season Switch ships inside the Tyre Profit OS pilot tier. Configured to your store, your suppliers, your regions — on one call.

Book a pilot → See the dashboard demo