Early access · Profit platform for tyre retailers

Your ads optimise for revenue.
Your business runs on margin.

Tyre retail margins run 8–25% depending on brand tier — and Google Smart Bidding can't see any of it. It happily buys you revenue at a loss. We feed your actual contribution profit per order back into your bidding, so the algorithm optimises for the number you bank, not the number you screenshot.

See the live demo → Pilot pricing
What your dashboard says
ROAS 6.4
Revenue ÷ ad spend. Looks great. Says nothing about what the orders cost you.
What your bank account says
POAS 1.08
Contribution profit ÷ ad spend. Break-even is 1.0 — that "great" campaign is barely paying for itself.

Numbers illustrative — the demo walks through a full month of orders.

How it works

01 — TRUE COSTS IN
Model every cost per order

Supplier cost (from your feeds), payment fees, fulfilment, returns and VAT — computed per order, not averaged per month.

02 — PROFIT COMPUTED
Contribution profit per order

Revenue minus all of it. Every order gets a real number — profitable, break-even or loss — visible in one dashboard.

03 — PROFIT OUT TO ADS
Bidding optimises on profit

That number flows to Google Ads as the conversion value. Smart Bidding starts hunting margin instead of revenue. No campaign rebuild.

Built around tyre economics — not adapted to them

Generic profit-tracking tools exist. None of them know what makes tyre retail hard:

Brand margin tiers

Premium / mid / budget brands carry structurally different margins. Products are tiered automatically and the feed labels carry the tier — so bidding can favour what earns.

Winter / summer switch-over

The changeover weeks decide your year. Seasonal activation, budget shifts and product-feed switching are first-class features, not a manual checklist. How Season Switch works →

Supplier-cost feed ingestion

Your real purchase costs, synced from supplier feeds — margins move when buy-in prices move, and your bidding follows the same day.

Fitment-aware

Built by the team behind the fitment database on this site — the same data that powers your tyre finder informs which segments convert profitably.

Honest status: early access.

This platform runs in production on a real tyre store today — ours. We're now opening a small number of retailer pilots, scoped on a call, priced as below. It is not self-serve yet; you get the system plus us making it work on your store. If you want a finished SaaS with a signup button, come back in two quarters. If you want the profit engine early — with direct access to the people building it — book a pilot.

Pilot tiers

POAS Pilot
from €349/mo*
  • Profit-per-order tracking
  • Cost, fees, returns & VAT modelled
  • Profit dashboard
  • Profit fed into Google Ads bidding
Book a pilot →
Tyre Profit OS
from €799/mo*
  • Everything in POAS Pilot
  • Margin-tiered product feed
  • Seasonal switch-over automation
  • Lifecycle email triggers
Book a pilot →
Platform
from €1,490/mo*
  • Everything in Tyre Profit OS
  • Margin-floored repricing
  • Supplier sync & multi-store
  • API access
Book a pilot →

*Indicative early-access pricing, per pilot, not a live checkout. Repricer available standalone from €299/mo — competitive repricing floored by your real contribution margin. We scope your setup on the pilot call.

See it before you book

The demo dashboard walks a month of illustrative orders through the whole engine — per-order profit, ROAS vs POAS, margin tiers and the winter switch.

Open the live demo →