Contribution vs ad spend — daily
The week, day by day. Revenue would hide the dip — contribution shows it.
Contribution profitAd spend
Profit mix by brand tier
Where the money actually comes from — feeds your product-feed labels.
Orders — contribution per order
Revenue − supplier cost − payment fee − fulfilment − returns reserve − VAT.
| Order | Items | Revenue | Contribution | Status |
Campaigns — the decision view
Same campaigns, re-ranked by what they earn. Watch the actions flip when you switch lens.